iCHANCE is breaking new ground in appealing to and motivating young adults to improve their literacy skills. We developed the brand relaunch and readjusted its design and website. A redesign with social impact: iCHANCE is not only reaching people affected by illiteracy, but also their friends and families. The corresponding website is easily editable and flexible, so campaign makers can spontaneously react on actual trends and reach their target audience.