The microsite “One photo – One story” is a groundbreaking new approach for the political landscape: a snapshot (amateur photo) of a personal encounter with people in developing countries and a (very) brief story: with our development policy we are helping others to help themselves. An emotive, modern, very simple and timeless landing page was developed. The responsive design ensures that the main photo is displayed optimally on all devices. The social responsibility of helping others to help themselves in developing countries has a new face.