Unparalleled in the complexity of the refinement, more than 16,000 3D holography lenses were recombined and supplemented with further holography elements for this packaging. Never before were so many 3D elements realized on such a large surface of the design. Moreover, this packaging shines through refinements such as UV hybrid varnish for a great optical as well as haptic experience (matt-gloss-effects), printing on the inside as well as with relief embossing of the logos. The extraordinary brand positioning is supported and emphasized by this extraordinary premium packaging.