GoGear is a new consumer electronics brand to launch in Q4, 2014. It has an initial line up of headphones and portable Bluetooth speakers. Our target audience is young digital natives who live socially connected lives and with the volume turned up. These products are the perfect audio companions but without the “Gucci” price tag. Our packaging is designed to scream out loud in retail with a hot and lively color palette. The designs are bold yet simple, with iconography communicating key features. Product names are playful reflecting the features, with product descriptors creating a knowing, in-crowd dialog between GoGear and our audience.