The website “Experience Kia“ is built upon the company’s brand essence – “A Different Beat” – and intended to communicate Kia’s past, present and future to different age groups and share its pride and honor with them. The site is also designed to give novel and engaging experiences to users based on the motif of “The Power to Surprise“, leading them to find special values from their lives. In addition, the site’s “Mobile First” UI and UX allow them to have the same mobile experiences across different resolutions and screens.