The branding of the new IGP Sportpark Bergholz in Wil clearly and cleverly combines a modern identity with unique architecture and guides visitors through the experience of the wide range of sports in an accessible way. To reflect the dimensions of this extensive sports park and ensure that visitors can get their bearings, a generous typography has been selected. Placed directly on the surface materials, it becomes part of the buildings. The succinct lettering and pictograms developed in the same style playfully reference the broken edges and surfaces of the construction in a different color in each of the five areas.