The blood pressure monitor series was designed primarily for first time users in their 40s and 50s. While products maintain the reliability and accuracy of a medical product they eschew the image associated with hospitals and illness, they are designed with a focus on simplicity to support everyday use in the home. Products feature a cuff wrapping guide that can determine it the cuff is tight enough for an accurate reading. The 7280T can check for consistently high blood pressure in the morning and is equipped with Bluetooth LE for simple monitoring and tracking on a computer or smartphone.