EIGA devised the strategic realignment and corporate design for the largest housing cooperative in Hamburg, with over 13,000 properties (and more than 19,000 members). Based on the overarching concept of “Space to live”, we combined the cooperative’s pledge of solidarity with a self-image appropriate to its size as the basis for the corporate design. The new look brings freshness to the old logo. The central design element, a color field that constantly changes shape deriving from a floor plan, stands for the variety of the residential and commercial properties.