As Germany’s first housing cooperative, the Elbe Housing Association (BVE) has founded its own cooperative association for children. In the context of corporate design, EIGA has created a brand’s own vibrant world for the young members. The goal of BVE KIDS is to engage the next generation in the design of housing and living spaces, as well as to communicate to children and young people what it means to live, build and live alongside one another in a city. We have created a colorful parallel world, consisting of a number of imaginative characters, with clear references to the real lives of children living in the BVE districts.