Icon 2 takes the Axe / Lynx brand into the future, with a more premium feel and new levels of user engagement, delivered by innovative aerosol shaping technology and design ingenuity. Icon 2’s round to square can (setting new standards in shaping technology) flows seamlessly into the actuator / top, creating a singular form which is pure, visually simple and, above all, confident – providing a broad canvas for the fragrance variant graphics.