This industrial thermal label printer combines the beauty of a body and harmony into the installation environment. Developed to look stylish from every angle as label printers have more uses, are installed in commercial facilities along with backyards and more often used in customer interactions. In view of the actual operation when things are often put on the terminal, a slight recess in its top horizontal surface helps prevent button malfunction even with things on top. The design of recess gives an emphatic expression in a primitive overall shaped form. A large window on top makes easy to check the remaining paper for better convenience.