Strada was commissioned to design BMW MINI brand interactive experience space. BMW MINI wanted to create an interactive environment where people can play – like a themed entertainment destination. The “MINI Live Experience” is designed to play with new MINI in virtual reality format. We created the “MINI Virtual Store” where people are able to browse entire MINI models to improve pre sales activity. We used a hospitable design with free photos, email and SNS sharing. We applied parallax design for the “2015 MINI” Korea website, also designed by Strada. In four months, more than 43,000 people engaged in the MINI wall and generated more than 23,000 branded photos.