BMW MINI Garage
行业分类
品牌
In April 2014, BMW MINI wanted to create very unique car launching event. Strada’s strategy was created to convey the excitement of driving the new MINI rather delivering a conventional racing model photo session. Strada first engineered the paddock architecture with an interactive LED display and mechanical kiosk to simulate the excitement of MINI cooper S driving. Users are able to simulate actual driving sequences by choosing “green” and “sports” modes on the kiosk and pressing the accelerator to cruise 18 different locations, resulting in three different results based on the individual’s driving style.
设计公司
Strada Worldwide
设计师
Bryan W. H Lee, Byung Ha Park, Zuno Du, Do Young Sung, Kye Jung Lee, Ga Yong Lee, Gui Rang Choi
设计奖项
颜色
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