Brand presence of Deutsche Telekom under the motto “Integrated Future Network Solutions”. Focus: Cyber Security & Full Service. More than 2,000 magenta umbrellas formed an impressive roof, creating a magnificent and distinctive atmosphere for the more than 4,000 m² presentation area. Under the brand umbrella real objects were put as landmarks in the center of each topic scenes. Ranging from eye-catching industrial container, network tower to an airbus mock-up with an innovative presentation inside by using almost the entire lining as media set-up.