To demonstrate the capabilities of BMW ConnectedDrive in the new BMW 5 series, we created an innovative teaser for the campaign: a unique radio spot that interacted with Apples speech recognition software “Siri”. After asking the listener to activate Siri on his phone, the radio spot dictated the phone the launch date of the new BMW 5 series. This way, we created an actual appointment in the customers’ calendar software. So, it was an interactive invitation to the launch event at the BMW dealer.