The Desire 610 is a mid-range handset designed to make an impact in the marketplace. It is a case study for establishing HTC’s affordable, premium flagship range. The challenge was to create an affordable product with broad appeal to consumers, without compromising quality, design or functionality. In the recent past this level of quality, features and technology was only available in costly, flagship products. The Desire 610 brings quality and premium elements to a broad, global audience. Now, a much wider group of people can enjoy premium quality and functions through a device that is stylish and powerful.