Identity and packaging of Gelado – the ice cream line from Brigaderia, a Brazilian confectionary store. Inspired by the lyrics of a samba that, humorously, says "Each one eats what pleases him", the ice cream line's flavors were named after a variety of characters cited in the song. To bring the song's narrative to the identity, each flavor, and their character, were represented through an unique, and at times even androgynous, shoe illustration, one for each taste and style. Naturally eye-catching and amusing to all, the identity combines the playful spirit of the samba with Brigaderia’s own unique and whimsical style.