The annual report is one of the most important publications from the AUDI AG. Target group: shareholders, investors, analysts, journalists, customers. All of the print content is being made available in cross-media form through a microsite. Videos, extra stories, infos and slide shows provide extra experiences. Thanks to augmented reality, readers of the print edition can access the multimedia content directly from the annual report online on their smartphone or tablet. As a result, the user is provided with additional information and the annual report attracts the interest of a much wider target group than a traditional financial report.