The exclusive Audi quattro BAR has just opened, directly in the Corviglia skiing region at an altitude of 2,486 m. The traditional concept of an Alpine ski lodge has been reinterpreted in an exciting and novel way – an invitation to enjoy the quattro lifestyle in an extraordinary setting. Branding and art, fire and ice are all brought together in a timeless symbol for boundless freedom. Original materials, purist design and a clear communication of the brand message stand at the focal point. A striking eye-catcher is provided by the 10 m long quattro lettering, a 3D relief set into the elegant granite walls.