When buying a car, users are overwhelmed by customization options. For the new Mercedes-Benz full-car-configurator for tablets, we created an assistant to help users overcome the dilemma of choice: the Decision Pilot. Context-sensitive navigation panels show all information needed, only when needed. An algorithm identifies indecisiveness of the user and triggers a specific view for comparing options. And of course the Decision Pilot provides high-resolution car images and 360-degree views in an interface design optimized for touch displays. The Decision Pilot launched in 20 countries worldwide, the number of cars built increased by 270 % since.