Together with the corporate site’s new CI for the Fashion Week in July 2014, the online shop has also been relaunched. The corporate site and online shop now share a coherent look and feel, which is clean and classic throughout and reflects the exclusivity and new self-image of Dorothee Schumacher across all areas. A structured and functional page structure and the new shop navigation system invite the user to explore and shop. In a similar way to the entire corporate site, responsive design has been used to structure many areas of the online shop.