cashslide is the first mover globally in developing a mobile advertisement platform utilizing the lock-screen of smartphones. It has evolved into a prominent mobile advertisement company, encompassing 1/5th of domestic population. cashslide, which allows users to earn cash by unlocking the smartphone after seeing advertisements on the lock-screen, has built a unique brand identity by blending “yellow” (symbolizing color of cash) and “circular” (symbolizing shape of coins) with simple and minimal design. We were able to provide a coherent brand experience as a leading online advertisement company with friendly and youthful flavor.