PE INTERNATIONAL becomes "thinkstep." As part of a repositioning, a fully integrated brand appearance has been created, which directly conveys the core competence of the company – reducing the carbon footprint through "ever evolving knowledge." The permanent process of constantly growing sustainability data is represented by the stylized scans of the world. On the website, the animation within the logo is linked to the database in real-time. Each color change that occurs represents a new "thinkstep." In this way, the new logo creates a communicative balance between technical, economic and sustainable expertise.