The new, global bugaboo.com offers a unique combination of immersive branding and personal shopping. Throughout the website, Bugaboo’s core values are demonstrated. Design features, like the characteristic, bold style and inspirational imagery, create a holistic brand experience. Additionally, the shopping process puts parents in control. They discover the products from every angle through the 3D configurator and customize them to their personal taste. Effectively combining the unlimited possibilities of digital with an almost tangible closeness to the product. The result is a seamless experience, from brand to purchase, on all devices.