Symrise, one of the world’s largest producers of aromas and fragrances, developed the idea ten years ago to cultivate the vanilla process in Madagascar – from planting to extraction – in a sustainable, socially responsible and economic way. Symrise can combine quality with profitability in co-operation with small farmers and their families. Alongside the vanilla itself, the country and the people involved in the process are the real heroes in our book. Impressive stories provide awareness of the contradictory way of life in Madagascar, the complex handling of vanilla and Symrise’s sustainable and social approach.