What connects people to brands? What makes some brands as indispensable as loyal friends? What makes this charisma so powerful that no one can resist? We developed a special method of work: the brand story. The key visual of the brand story arranges illustrations that look like spontaneous scribbles to a consistent story. In four steps, from brand identity through brand story and brand design to brand experience, the central theme of our branding process is shown – the brand story. The appearance of the brand story itself is so striking as possible, understandable to everyone and telling through the scribble style and approachable.