Set up a financial services area right next to stunning car models like VW, Bentleys and Lamborghinis and try to attract the visitors' attention for your products! How would you meet that challenge? For Volkswagen Financial Services (VW FS) we created an interactive exhibition called "VW Financial DRIVE" which translated the brand claim "The Key to Mobility" into reality. By combining stunning exhibition architecture with interactive communication technology, an attractive exhibition space was born promoting a better understanding VW FS's products and benefits to hundreds of visitors.