In an industry which communicates in a product- and fact-orientated manner as well as in a generic way TRIUVA took a courageous step: not just the change of brand name, from IVG to TRIUVA but also the whole new appearance emphasize the aspects which occupy a central position behind the business’ philosophy and which people have always associated with the company: expertise, consistency, professionalism and, above all, trust. The whole look and feel, the imagery, tonality, color shades, typography and also technical details, such as the choice of paper, support these aspects and lift TRIUVA as a clear communicative force above competition.