In 2014 the gin brand Windspiel was launched in Germany. The brand positions itself in the premium segment and addresses sophisticated connoisseurs. The inventors represented the brand right from the start. They were also the characters of projection for their target audience. It was the main intension to make this even clearer on the website and to let the consumers immerse into the exciting world of Windspiel. Unusual video portraits of the brand ambassadors convey the special mentality of the brand, an animated cartoon explains the manufacturing process of the gin, and you learn why the product is dedicated to Frederick the Great.