ZWILLING is a traditional German knife manufacturer, renowned around the world for its high-quality knives and premium kitchenware. Our job was to digitally transform the umbrella brand and the sub-brands. How can the ZWILLING brand website distinguish itself from the corporate design of the parent company, developed especially for the onlineshop? The style remains the same: elegant, minimalist and sophisticated. The generous use of white and grey forms a link of recognition to the shop, while additional grey gradients and a new image format provide the necessary autonomy.