29CM is a goody, hearty and wacky lifestyle platform curating the products that suit individual’s taste and lifestyle regardless of categories. 29CM brand pursues a simple, intuitive, flexible, extensible and unique image, thus the symbol of 29CM is designed by black shape meaning "platform" and white line meaning "uniqueness" to express 29CM's core brand value. Flexible extension and usage of symbols delivers 29CM’s brand image. By developing 29CM’s own graphic motif, typography etc., we want to construct a high-quality identity. Those elements are consistently applied to various touch points where we want to provide 29CM’s brand experience.