Tentacle Sync, a startup based in Cologne, Germany, offers a smart workflow solution for timecode syncing that meets professional requirements, yet is affordable for every budget. Starting out with a crowdfunding campaign on Indiegogo, a distinct corporate design was needed in order to quickly build sufficient brand recognition. The key visual, an orange squid, succeeds in transporting the name visually in a way that is not only catchy and recognizable but also registers with the target group. Expressive typography and flat pictograms underline the hip and innovative qualities on media such as business cards, manuals and the website.