Poggenpohl Studio+ has been built inside an old abandoned factory. Some architectural features have been preserved and sustainable materials have been used. It is a multifunctional space and can be used as a showroom for the company to its collections; a museum (featuring a gallery of images and historic products) and a gallery zone (for modern art installations). The area is punctuated by the presence of off-scale objects that can be used in different ways. The space provides possibilities for brand to tell their spirits and opinions of life and will open as the whole city’s social life site.