The goal was to create an experience space that highlights superstar’s deep involvement and evolution in the heart of street culture. The content was carefully curated to present the Superstar’s history, music and concert videos of performers who were in love with the sneaker and the creative fruits of collaboration projects with international and Korean artists. For 53 days the pop-up space hosted exhibitions by legendary street culture photographer Jamel Shabazz and the photographer and stylist of Korean artist group ART OF TEO as well as an 80s music party.