PEACOCK ITALIAN is a sub-brand of PEACOCK, the premium HMR brand of EMART, that focuses on Italian cuisine products. It formed a product group by branding imported goods that had been previously sold by EMART as PEACOCK ITALIAN. It also maintained the visual consistency of PEACOCK products under its core concept of "showing products as they are" through the redesign of the products’ packaging. The logo delivers consumers with the feelings of experiencing dishes of an Italian restaurant at their home tables. It establishes the identity of PEACOCK as a food brand where sophisticated cuisine can be enjoyed simply and easily at home.