Siemens presents their newly intensified brand communication through a 3D brand experience: at the center of the stand “The fastest oven in the world” is presented under the heading “Experience Speed.” On a 35 m² LED wall, real ovens become part of a virtual film. The “iSensoric” technology is presented under the heading “Experience Intelligence” and is demonstrated using a curtain of motion-controlled rain. A sculpture of a coffee cup invites visitors to “Experience Passion.” For the first time, in the area “Home Connect,” networked appliances from the brand family can be controlled via smartphone app: “Experience connectivity.”