This is a visual identity reflecting the principles of the SAMSUNG printers. Centering on the graphic motif, the visual identity incorporates diverse values including connectivity, scalability and agility combined with our effort to design a sense of tessellations. This produces a consistent visual identity in a pure and dynamic concept that covers all visual domains. In addition, colors like SAMSUNG Printing Green and Pink have been used to give some impressive accent to the color blue – which represents SAMSUNG's brand. The brand value has been strengthened by constantly applying the identity.