Targeting the young and dynamic millennium generation who enjoys a hyper-connected, on-the-go lifestyle, this cable butler focuses on solving problems for those who take their headsets everywhere for music streaming, but struggle with a tangled situation when storing the device. The ultraportable Snappy protects the earbuds from damage while offering space to neatly manage cables. The headsets are sheltered by a rubberized metal spring plate that can responsively roll up cables and transform the device into a handy bundled solution. To unroll, simply open the metal spring plate and you can access your headsets.