NAVER is Korea’s leading Internet service and has continuously introduced useful services that have pioneered Korea’s digital lifestyle. NAVER was first launched in 1999 as an Internet search service. Since the advent of smartphones, NAVER has grown into a total mobile service that takes care of users’ various needs, providing numerous services including search, music, videos and e-commerce. NAVER Square™ was introduced in 2015 to shed NAVER’s "search engine" image and encompass the new values services offer in a mobile environment.