2017: 500 years of Reformation, Luther and his posts of the ninety-five theses in Wittenberg. Meaning for the city, that in two years time there will be a great deal of media attention laying on it. In order to obtain a long lasting effect, it is necessary to develop a professional and consistent appearance. The most famous person of the city also became its symbol: Luther. Being stylistically simplified and concise it allows a playful approach across all media.