The theme of the Munich Creative Business Week 2015 was "Metropolitan Ideas" – and Munich’s creative industry was invited to take part. The aim was to share KMS TEAM’s international activities with an audience of design enthusiasts. Global perspectives on the key issues of branding and design: in four simultaneous presentations, we explored the topics of great design, communication and the power of brands with designers from New York City, Beijing and Tokyo. Our design experts discussed the same overarching design questions from their own unique cultural perspectives. The event was very well received, drawing 250 guests.