Package design of Sake with NISHIKIGOI, ornamental fish. This design is in the motif of NISHIKIGOI, a local specialty in Niigata, which has both beauty and impact. Printing on the curved surface of a bottle requires highly skilled craftspersonship. The case has a fish-shaped window and gold leaf stampings on five surfaces. This can be a product that world takes as a symbol of Japan by a combination of Japanese Sake and the design of NISHIKIGOI, Japanese traditional and ornamental fish. This product was seen in a lot of newspapers, magazines and books and received special attention among other products in the Sake brewery.