Infinite Inspiration is the motto for this year's exhibition, referring to the practically limitless colur and combination possibilities offered by Munksjö's speciality papers. A floating paper cloud suspended over the entire area is illuminated in many different colors by an LED light installation. In this way, the exhibition stand becomes a contemplative place as well as a multimedia brand experience on a 20-minute cycle. In terms of optics, the vibrant colors of the paper cloud are emphasized by the stand's otherwise demure architectural design, which takes up the Munksjö brand's consistent visual in using a restrained tone of white.