Hi Haj! is a humble water bottle that’s hiding a surprise: you can peek through a little window into a watery world and say “Hi” to a shark (or to a “Haj” as we say in Danish). With its simple shape, minimalistic labelling and playful visual expression, Hi Haj! stands in contrast to water bottles that strive for an exclusive, elitist look. The focus is on what’s in the bottle, not what’s on it. And while Hi Haj! may not make people feel wealthy, we think it will make them smile.