GEERS main business is selling hearing aids. They needed a powerful print ad that shows the benefit of their earplugs. GEERS produces tailor-made earplugs that not only fit perfectly but also lock out noise. Thanks to their high comfort they can be used at night, at work or even when you need to focus while studying. Instead of showing people in the situation where they use the product, we show a visual dramatization of the problem you can avoid with the product – a sound wave that attacks your sleep, work or concentration. The emotional illustrations visualize the painful feeling convincingly creative and noticeably.