With the relocation of its corporate headquarters to Berlin-Moabit and the creation of a central customer service center as well as the opening of ten district offices, Gewobag has, once again, opened a new chapter in its 95-year history. Gewobag reacts to market developments and living trends with new creative projects and services. In order to reflect these structural changes visually, a corporate design was developed which embodies encounters and transformation, based on the slogan “As diverse as Berlin.” The new logo of overlapping cuboids together with a clear, serene color palette symbolizes the essence of the brand.