HP Color LaserJet Enterprise M553 is a powerful printer with an iconic design for the modern office environment of today and the future. HP solved a number of problems by creating a timeless new design expression with minimalist lines and surfaces which softens the visual impression and reduces the cognitive load. The new design creates an efficient use of space resulting in a smaller, more responsible footprint. HP developed a new ink technology that has a new chemically processed color toner for 30% faster printing. These innovations are far superior to other printers in the market.