The design of the Vodafone trade fair stand for the CeBit 2015 demonstrates as a built environment how digital networks are interconnecting our society and physical space at the same time. Light, architecture and digital control system are just elements in a larger structure. The central Fast Lane symbolized a stream of information, which was shaped and defined by symmetrically designed side areas. These so-called "Experience Rooms" presented the actual four major topics in telecommunication: Cloud and Hosting, Security, Unified Communications as well as Internet of Things.