"HMBK" is an identically strong brand, which was designed for the tax consultant Thomas Hambeck in order to mark meaningfulness and personal aspects. The missing vocals in the compressed brand name will be phonetically completed by the German pronunciation of the single letters, hence the consonants are able to picture the sound of the name. The logo refers to the characterization of the working process: compression, analysis and optimization. Reductive design, a clear contrastive coloring with references concerning the main theme and their application on the means of communication create an authentic appearance by precise differentiation.