Blackmagic URSA is a high-end digital cinema camera designed specifically for the production of feature films, documentaries and news gathering. It is the first digital film camera to allow users to upgrade the image sensor and lens mount, extending its lifespan as technology evolves. A quarter of the cost of comparable products at $6,000, it puts an entire suite of professional film production equipment in reach of the independent filmmaker. With a durable CNC machined aluminum chassis, URSA is a professional tool with an uncompromising esthetic driven by performance and reliability, inspiring confidence in demanding production environments.